AL.CD-HOLYSH*T

In an age where value is no longer defined by function but by context, storytelling, and visual packaging, one question remains: Do you buy something because you need it, or because you’ve been taught to want it?

Holy Sh*t is a conceptual and provocative series that dissects how branding glorifies the meaningless. In conversation with a psychologist, ALKOTÓ explored why we keep buying into illusions of value. The artefacts expose how the absurd is packaged as aspirational and challenge you to confront your own consumption patterns and maybe realise you don’t own your objects, they own you.